Mazi Travel
Travel Agency
Services
- UI / UX Design
- Custom Development
- Digital Marketing
- Consulting
- SEO
- Copywriting
Year of Implementation
VIEW PROJECT
https://www.mazitravel.com/
Mazi Travel is a modern travel agency offering tailor-made and organized group trips in Greece and around the world. A travel agency of today, highlighting the experience of travelling over tourism.
The philosophy of Mazi Travel is based on this very concept: the organization of a trip according to the unique needs of the traveler who wants to live like a local in the places they visit - either in Greece or on the other side of the world!
This is what the 3ds team set out to do – to build a site so rich in content, where every traveler will find what they are looking for, tailored to their desires. And we succeeded!
The challenge
From the beginning of our cooperation with Mazi Travel, the difficulties we would face were obvious and mainly had to do with the migration from the old site to the new one, and of course with the large amount of information that had to be categorized and become easily accessible to the average user.
Through coordinated and strategically structured actions, the transition of Mazi Travel to the new era became a reality, even during the hardest of times for international travelling.
However, it was a risk that paid off!
From branding and adapting to a modern digital environment, to SEO optimization and digital marketing actions to place and promote the product in the market, Mazi Travel was ready for takeoff!
Methodology
The strategy we created included redesigning the digital environment, defining the audience as well as how to reach it and developing a comprehensive digital marketing plan that would bring travel to the forefront. We aimed for a functional and easy-to-use site, which would fully cover the needs and particularities of its audience and would accomplish its goals, based on the initial strategic planning.
Result
Taking everything into account, a modern-day site was created, aiming to achieve the best user / traveler experience possible. New practices for its digital environment were successfully implemented, with full optimization for mobile devices, enhancement of organic traffic through SEO actions and faster loading speed of each page, always in accordance with the latest Google updates. The collaboration of the Design, Development, SEO, Copywriting & Digital Marketing departments contributed to the creation of a site at the top of its category.
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Design
The design that was applied meets all the criteria for a complete responsive experience, both on desktop and mobile devices, maintaining the balance between a fully structured and functional result.
As already mentioned, the amount of information on Mazi Travel was huge, and the way we could make the menu easy to use and functional was paramount - a bet we had to win! Based on the latest trends in UX (User Experience) and UI (User Interface), we managed to deliver a site that the average user can easily browse and get information on any destination and vacation package.
Search Engine Optimization
The SEO department proceeded with site optimization actions, regarding both information architecture and content. The SEO and Design departments collaborated with the best possible user experience in mind, leading to improved quality metrics and, consequently, to more visits. After extensively researching competition, topics and keywords, we were able to define the long-term SEO & Content Marketing strategy of the site, that heavily relied on detailed copywriting of travel and destination categories, blog articles etc., aiming to increase organic traffic.
Development
The main issue that we had to solve in this project was migrating from the old site to the new one. Redirecting traffic from the old site (that was indexed and ranking high already), towards the pages of the new site we created was not an easy task.
The amount of information could be a deterrent, but the 3ds team managed to maintain the high rankings that Mazi Travel had on organic search engine results. The team of SEO and Development collaborated in order to initially create a dynamic and attractive website with modern aesthetics and high performance, but also to achieve a smooth transition to the new era of Mazi Travel.
Digital Marketing
Once the site was ready to receive its first visitors, marketing actions started taking place in order to increase its traffic! As part of the successful promotion of Mazi Travel to a larger but also more targeted audience, best practices were applied to a variety of channels, such as Facebook Ads and Google Ads (Search and Display). The digital marketing strategy also included automations and email marketing campaigns through Mailchimp to maintain a communication channel between the travel agency and the user.
What’s more, the updated digital marketing plan included dynamic retargeting of site visitors who might have needed a little push or reminder to book their next trip, as well as greater content discovery through Taboola, based on the logic of targeting specific audiences.
