BlueRaccoon
Original Kids Toys
Services
- UI / UX Design
- Custom Development
- SEO
- Copywriting
- Digital Marketing
Year of Implementation
The company BlueRaccoon was born as an idea between a father, a mother and their children who love the game, learn through it and wanted to share their personal experience with other families in Greece. Adopting a different character of fun but at the same time education driven by curiosity about everything that happens in the world. Each company game is an opportunity for exploration, understanding, collaboration and discovery that can serve as a means of education for both children and parents.
To renew and promote its special philosophy, BlueRaccoon addressed the 3ds team. Thus, a modern toy eshop was created that follows the modern trends of the online market, but differs significantly from the competition. Guided by the elegant and modern look, the creative department chose a clean font that ties in with soft and pleasant colors, as well as the application of fun icons that match the style of the company.
An easy-to-use online store has been created with complete solutions and emphasis on the optimal UX (User Experience) and UI (User Interface), through which each visitor can come up with the best purchase option for his child. The filter options for "Cultivation of Skills" and "Activity" that differentiate BlueRaccoon and enhance its avant-garde character stand out.
At the same time, the SEO department, with the ultimate goal of better product communication, proceeded to the implementation of online store optimization actions in terms of architecture and content. A market and competition research was conducted while finding suitable keywords, in order to adapt them for the Copywriting processes of the texts of the website. At the same time, all the required optimization actions were performed - canonical tags, detailed migration strategy, URL mapping, and optimization of all landing pages in order to achieve a better position in search engine results and increase organic traffic.
The Digital Marketing department also contributed to the strengthening of BlueRaccoon's branding through targeted promotion actions on Google and Facebook channels. With the presentation of the complete website to the consumer public, Email Marketing was implemented through regular emails and automated Newsletters in order to keep in touch with anyone interested and attract new users to the BlueRaccoon eshop.
